So far, all Words of the Month have been compounds that hitch together two seemingly unrelated nouns. This month, I’m introducing a word of a different kind, a neologism that could join the well-established kitsch and schmalz ("shmaltz" in its Yiddish form) to indicate excessive sentimentality in art. Schnulze, in particular, refers to an overly sentimental pop song. I love the word because of its onomatopoetic expressiveness: It mimics the sobbing it’s intended to induce.
Note on pronunciation: The word consists of two syllablesShnool-tsahwhere the "oo" is short as in "foot".
Dan Everett at TEDxPenn
1 day ago